When I was younger, MTV was my saving grace. It had some great programs, good music, and an overall cool vibe. But the best part for me, were the award shows. That was the time where musicians, comedians, and actors were able to step out of their serious roles and just have fun. I remember watching it in 1997 when Puff Daddy (now Diddy, for those who don’t know), along with Sting and Faith Evans did a tribute to one of the greatest rapper’s of all time, Notorious B.I.G.. Of course, at this time, I had no idea who Biggie Smalls was, but it was still a very touching tribute.
Now, I am older and bolder, and a hell of a lot smarter than I was back then. Now, I see both of MTV’s award shows as mere jokes. MTV uses this time to, not really celebrate the mediums it is representing that night, but is advertisements for its own productions. Every time I hear that “The cast of Jersey Shore” is going to present an award, all I can do is drop my head in shame.
However, I guess the biggest problem of them all is that it is publically voted on. That means, no matter how bad a movie is (I’m looking at one in particular…), it can still beat the best reviewed media of the year. That means, however good and original one music video is, it can lose the Moonman to someone just because of their name (cough*Bieber*cough). I know that these awards are becoming more and more irrelevant, but it’s the principle of the thing. I will never believe that something that is globally denounced as bad, can ever eclipse something that is praised.
Let me start with the most recent one, being MTV Movie Awards. Now, don’t get me wrong, some awards are great, including Best Comedic Performance (given this year to Emma Stone for Easy A), and the Generation Award (given to Reese Witherspoon). Other than those, the rest of the award winners were voted merely on its name, more than how good that actual film was. For instance, the award for Best Jaw Dropping Moment went to Justin Bieber: Never Say Never. This would be fine if it was running against absolutely no one, but instead, it ran and BEAT James Franco’s arm amputation in 127 Hours and Natalie Portman ripping out her own skin in Black Swan.
And then there was the Best Picture Award. The nominees were Black Swan, Harry Potter, Inception, The Social Network, and The Twilight Saga: Eclipse. Now, I understand that the voters are the public, but c’mon. Is Eclipse better than ANY of the other four films? Is Eclipse SO good that it can win, not only that, but Best Kiss, Best Fight, Best Male and Female Performances? I don’t think so.
This leads me to this year’s VMA’s or Video Music Awards. Now, let me make one thing clear. MTV does play music videos, you just have to be up at around 3:00 Central time to ever see them. Yay irony.
Now, just like the Movie Awards, the VMA’s are all about how popular you are. This year, it seems like Katy Perry is nominated for everything under the sun, having four different videos nominated for four different categories (she has ten nominations total). Even Bieber is nominated for an award (Best Male Video) which, if history shows anything, he will win. There’s even a Best Video with a Message award that is going to be given out this year. I would normally be ok with this, but the fact that Katy Perry and Taylor Swift might win because of their names instead of a band like Rise Against for their incredibly sad “Make It Stop (September’s Children)” is just that, sad.
Some categories are ok, like Best Rock Video and Rap Video. Though I would’ve loved to see Thirty Seconds to Mars’ epic “Hurricane” take a spot in the running for Best Rock Video.
Sadly, I will be watching the awards when they air, only for one single person. Tyler, the Creator, head of rap group Odd Future Wolf Gang Kill Them All, has been nominated for both Best New Artist and Video of the Year, and rightfully so. But if you’ve ever heard ANYTHING about Tyler, is that he doesn’t really like the main stream pop that has been coming out. So much so that a couple of lines in his VMA nominated “Yonkers” addresses, including Hayley Williams of Paramore, B.o.B, and Bruno Mars (who is also nominated for Video of the Year). With his off the wall antics, one can only speculate on what he might do if he loses to Bruno, or if he could actually win. And I really hope he does.
Maybe it’s because I’m sick of the same people winning year after year, or maybe it’s because the artists/movies/bands that I want to win, never do, or are even considered to win these rather meaningless awards. I guess it’s just the principle of the win. What do you all think? Should MTV retire the award shows and just stick to their reality shows?